To Enhance the ROI of Other Marketing Activities

Video can be combined with a large number of marketing activities [e.g. advertising campaigns, email marketing, tradeshow/events, social media, blogs etc.I to increase the overall success and ROI. Click - through rates increase 2 - 3 times when marketers include a video in an email [DigitalSherpa, 20141. Email subscription opt - out rates are reduced by 75% when video is incorporated in emailcontent [Eloqua, 201 O]. Blog posts that include a video attract 3 times more inbound links than blog posts without video [SEOmoz, 2009].

To Improve Website Traffic and SEO

Videos form an important part of your online content to drive traffic to your website and improve search engine rankings. 75% of users visit a business website after viewing their video [DigitalSherpa, 20141. 
Video results appeared in 70% of the top 100 listings via Google search [Marketing Week, 20121. Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video 
[DigitalSherpa, 2014] 

To encourage Consumer Interaction and to Encourage Brand Evangelism

Videos can be hosted on a wide range of online platforms and social media sites. Unlike traditional advertising, viewers can 'opt in' to this marketing and more authentically interact with the content by 
liking/commenting/sharing. 92% of users share mobile videos with others [On Device Research, 20121. 
84% of consumers report liking a company video in their newsfeed [Animoto, 20151. Video is shared 1200% more than link and text posts combined [Simply Measured]. 

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To Increase Customer Satisfaction

The ability to generate product/service videos, as well as testimonial videos and demonstration videos, allows you to provide your customers with a more comprehensive understanding of your offerings. This in turn leads to greater consumer confidence and satisfaction in their purchasing decisions. 57%of consumers report that product videos increase their confidence in a purchase and made them less likely to return the item (Invodo,2013). 4 out of 5 consumers believe that demonstration videos are helpful (Animoto, 2015), suggesting that they can form an important part of the customer service process.

To Convert Your Audience Into Customers

As well as informing viewers, videos help to build brand trust and increase confidence in purchasing decisions. Website videos have been shown to increase conversion rates by up to 86% [WebDAM, 20141. Website visitors are 64% more likely to buy a product on an online retail site after watching a video [DigitalSherpa, 20141. 

To improve Brand presence

Videos are dynamic and emotive. They have the ability to make a lasting impact about the personality of your brand. Video enjoyment increases brand presence by 139% [Unruly, 20121. 80% of viewers will recall a branded video watched on a website over the past 30 days [Online Publishers Association]. 

Show, Not Tell - Make an Impact

Telling clients about the products and services you offer is not nearly as compelling or memorable as actually showing them how your offerings can benefit them. 1 minute of video is the equivalent of 1.8 million words 
[Forrester Research, 2009). allowing you to convey information much more effectively than text. Viewers retain 95% of the message when shown a video, compared to 10% when they read it as text [lnsivia, 20131. Research shows that videos increase consumer understanding of a product/service by 74% 
[DigitalSherpa], providing them with the necessary information to make a purchasing decision. 

To Engage your Target Audience

Many people consider static content to be boring - they want material that is compelling, memorable and engaging. 80% of your on line visitors will watch a video, while only 20% will actually read content in its entirety [DigitalSherpa, 20141. Four times as many consumers would rather watch a video about a product than read about it (Animoto, 20151. Research suggests that approximately one - fourth of consumers lose interest in a company if they do not include video in their content marketing [Animoto, 20151.