Benefit your business with a Video Business Card
A quicker way to introduce clients to your business
A clearer way to showcase your products & services
A stronger way to build trust and brand presence
A smarter way to educate your audience
A successful way to attract qualified leads
Your VIDEO BUSINESS CARD is your bridge between where you are and where you want to be.
Final Focus Video Creative is your trusted source for Melbourne video production. Our mission is to grow Victorian businesses using the power of video strategy. We offer product video productions, TV/online commercials, video testimonials, training videos and more.
Our flagship secret weapon is called the VIDEO BUSINESS CARD.
What is a Video Business Card?
A Video Business Card (VBC) is a 2-5 minute video that captures the fundamentals of your business and condenses them into an easily digestible piece of video content. It allows the viewer to understand and be completely engaged by who you are as a company and how you can make their lives better.
Your VBC does this by showcasing your products, services, culture, drive, goals, and authority - ultimately building trust, leading to responsive prospects and leads.
Why a Video Business Card?
Professional video storytelling has never been more important than it is now. There's no question you should be producing your own video marketing content for social media constantly, and for some businesses using your mobile phone is sufficient for this.
However, when it comes to your flagship video marketing asset for your business, a professionally made product from a video company is a must.
A digital video marketing asset like a Video Business Card allows you to stand out above your competitors in quality, engagement and efficiently.
The Power of Effective Video Marketing
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Videos attach 300% more traffic and help to nurture leads.
Video increases organic search traffic on a website by 157%.
85% of consumers want to see more video content from brands.
97% of marketers say video has helped users gain a better understanding of their products and services.
How do we make it?
When we make a Video Business Card for your business, we begin by conducting an on-screen interview asking you (or a representative) a series of questions.
These questions are custom designed to best capture the essence of your business and create the narrative backbone of your VBC.
We then capture ‘overlay footage’ (or B-roll footage) of your business in action and edit this together to create a powerful sales tool that uses logic and emotion to engage your audience.
Some of our Melbourne video production work
This is how we break down a Video Business Card
Part 1: The Who (Logic)
In the opening of your VBC, we let the audience know whom they're listening to and building a relationship with.
Example: Hi, I'm Sarah & I'm the founder of Melbourne Chiropractic.
Part 2: The Why (Emotion)
Arguably the most important part of the VBC is the purpose. When an audience connects with your "WHY", they will be naturally committed to being a part of your journey.
Example: When I was a kid, my mother spent the second half of her life in a bed - which not only made her miss my whole life growing up but life altogether. When I came across chiropractic I learned that the body is much more powerful than we think .. and if we could only keep our bodies in alignment and moving, then no one would end up like my mum. So now I've dedicated myself to the alignment and health of others using the healing powers of adjustments and nutritional health.
Part 3: The What (Logic)
Here we give your audience a very straight forward, no-sugar-coated look at what your company offers. This explains how you achieve the 'WHY' of your business. It's great to get someone to care, but if the company doesn't look and feel legit, then natural skepticism forms. The WHAT is designed to alleviate the logical mind from questioning the legitimacy of a company.
Example: For over 10 years, Melbourne Chiropractic has offered chiropractic care and movement plans to families in Melbourne, Victoria. Our services include injury management, rehabilitation and preventative care.
Part 4: The How (Emotion)
Here we show the audience what makes your company different. Even though the audience has built a connection with your company and knows what you do, that doesn't mean they're not still willing to look elsewhere for a better offer. This section is designed to showcase the philosophies, processes AND/OR unique personalities that make your company THE company for them to do business with.
Example: At Melbourne Chiropractic, we understand that the body has the innate ability to heal itself, so instead of putting you on medication or making you dramatically change your lifestyle, we focus on the electrical system of the body (called the nervous system) that when firing off right, will activate and accelerate your bodies ability to self regulate its sicknesses and diseases.
Part 5: The Call To Action (CTA)
It's one thing for a lead to understand your business and another for them to take the next step towards becoming a customer. All of our VBCs end with a direct invitation to the audience to join with the company and begin their journey towards the desired result.
Example: So if you're someone who feels like you're operating at 50% potential and wants to accelerate or maybe you're already living and loving your life and just wants to stay at the cutting edge of your own health, then I invite you to contact us to receive a free exam here at our office in Melbourne.
A Video Business Card works best in the following locations
In-House / Trade Shows
What's included in a VBC
- Pre-production (meetings/planning etc.)
- Up to 4 hours filming at your site
- 2-person film crew
- Interview coaching / directing
- Cameras / Lights / Audio
- Complete edit
- Music / On-screen text / Colour grade
- HD video delivery ready for online use
- Up to 2-minute final video
- FREE Stock images
- FREE Stock video footage
- UNLIMITED Edit changes
Hair and Make-Up
Professional Voice Over
Actors / Models
30 Sec Commercial Cutdown
Social Edits (10/15 sec)
We are so confident you will be satisfied with our video productions that we offer something very few other video production agencies do - UNLIMITED EDIT CHANGES. That's right, we won't stop working and crafting your videos until you are 100% satisfied with the final product.